Inspired by the works of Todd Hido and Richard Prince.
In modern-day Vietnam, where construction is happening at a rapid pace, adverts show images of the luxurious, modern apartments that will eventually emerge from the rubble. They present images of a dreamy, idyllic life, an illusion most people cannot realistically attain.
For many young people living in cities, the lavish lifestyle is a near-obsession—fuelled by an insatiable, consumerist society—and the posters encapsulate their dreams perfectly.
Illuminated at night, the scenes of the new buildings take on a different appearance. Filled with a sense of solitude and loneliness, they become mirages hovering just beyond reach, enticing us deeper into a futile pursuit for perfection.
(From the series, 'Mirages' for which Duy Phuong drove his Minsk motorbike from South to North many times from 2017 to 2020 around Vietnam and captured photos at night. All photos were taken by the natural lighting and the lighting on the street.)
Medium: Hahnemühle Pearl Paper, Giclée printing
No. of Editions available: 2 + 2 AP
Country of Origin: VIetnam